Case Study – AVANTCRAFT

• Avantcraft was part of a European project, involving Spain, Portugal, France and Ireland. Its aim was to create opportunities for innovation within craft companies by identifying their strengths and weaknesses.
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• Pat McCarthy was the Design Director of the Irish Avantcraft project on behalf of the Crafts Council of Ireland, managing the project with a commercial focus.
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• This project brought together top designers with 12 Irish craft manufacturers, with the aim of broadening their creative horizons and developing new innovative, market-led products.

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