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Case Study - MIM

  • MIM - Made in Mongolia, is a range of handcrafted felt products designed for retailing in the Irish and international markets.
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  • Working in partnership with the ASRAL NGO, MIM is a fair trade initiative that allows Mongolians to use local resources sustainably to improve their livelihoods and maintain traditional skills.
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  • The Studio manages this project on a voluntary basis for ASRAL NGO, identifying the strategy and Brand ethos, designing new products and overall project development.

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